Make sure that your podcast cover art corresponds with the tone and topic of your show. Choose a font, color scheme, aesthetic, and brand voice that is the best representation of your show. When you’re starting your podcast, make sure to apply uniform branding every step of the way.ĭesign an easily-recognizable logo to use on all of your brand’s assets, like your website, email signature, and social media. With any type of branding, consistency is key. This brings us to our first talking point on podcast cover art: branding. It is also important to start thinking about the type of design would be a good representation of your show’s topic and tone - but more on that below. Do certain podcasts’ cover art catch your eye more than others? Which design features are present on the cover art that jumps out at you the most? Those may be attributes you’d like to emulate on your own podcast cover art. Podcast cover art is the square icon that appears with your show name when you’ve uploaded your show to a podcasting platform like Spotify, iTunes, or Google Play. In other words, your podcast will need to catch a listener’s eye before it catches their ear. But in the listener acquisition phase, your visual & written components will frequently be your show’s greatest assets. Yes - if your podcast is consistent, engaging, and entertaining, then your existing listeners will keep coming back for more. Many times, that new listener “hook” will be your podcast’s cover art. If someone isn’t searching for your specific show because of a word-of-mouth recommendation, what is going to make someone decide to start listening to your podcast in the first place? Every potential listener has the ability to scroll past dozens of podcasts on an app like iTunes or Spotify in a matter of seconds. In this case, make sure that an episode’s enclosure URL is also unique and never changes.“Don’t judge a book by its cover” may be a highly regarded expression, but it has no business being applied to the world of podcast cover art. If a GUID is not provided, an episode’s enclosure URL will be used instead. It’s very important that each episode has a unique, alphanumeric GUID that never changes, even if an episode’s metadata, like title or enclosure URL, do change. Altering the GUID may result in duplicate episodes being shown to listeners, misrepresentation of data in Analytics, and may ultimately affect your show’s status on Apple Podcasts.Įach episode in your podcast has a globally unique identifier ( GUID). ![]() Warning: Make sure the original episode GUIDs are maintained and don’t change. To ensure followers receive your most recent episodes from the new feed URL, maintain the tag and 301 redirect response for at least four weeks. Important: Don’t set the tag to the Mirror URL listed in Apple Podcasts Connect.Ĭontact your web server’s support teams for further assistance. This response updates Apple Podcasts with the new feed URL and your subscribers continue to receive new episodes automatically.
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